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A Great Artistic Program Isn’t Enough: Rethinking Our Approach to the Patron Experience
As the boundaries between physical and digital engagement continue to blur, how can arts organizations approach building a meaningful relationship with their audiences? In this webinar, we will break apart the patron experience, exploring opportunities for organizations to engage their patrons both in the short and long term. This isn’t about building a better website, but about using the digital tools on hand to engage customers throughout their entire lifecycle with the organization. We’ll also dedicate some time to talking about organizational resiliency and share a framework to help participants rethink their approach to the patron experience in ways they can scale over time.

Apr 9, 2020 03:00 PM in Eastern Time (US and Canada)

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