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Using New Trends in Digital Marketing to Raise Assets

00:35:00

Feb 15, 2019 01:51 PM

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Speakers

Paul Das
Founder and Product Specialist @ProFundCom
Paul is the Founder and Managing Director of ProFundCom. Starting the business in 2003, Paul wanted to fulfil a vision to provide digital engagement analytics that would directly benefit sales and marketing processes in financial institutions. Fifteen years later, Paul and his team have successfully built the leading digital marketing platform for finance that brings all elements of digital activity – email, web and social media – into one place. Paul remains extremely hands-on with heading up the product and client teams and he is also responsible for setting and managing company strategy in conjunction with the executive board. Paul has a first class pedigree in software from working at AT&T, Microsoft and Apple, both in the UK and the USA.