Five terrifying risks you should definitely take with your B2B content
There’s a tonne of B2B content competing with yours. So if you want results from your writing, you need to stop, take a deep breath, and do something different.

This session will give you five calculated, creative risks that’ll help to take your content from “meh” to “wow”… along with a structured approach to reviewing your copy, and practical tips to get your stakeholders to agree.

We'll also have plenty of opportunity to ask questions and interact.

Jun 5, 2019 4:00 PM in London

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David McGuire
Creative Director @Radix Communications Ltd
David McGuire has built a whole career out of making boring subjects interesting. He spends his time writing engaging content for global B2B brands like Adobe, Salesforce, Mitsubishi, Danfoss, and Castrol... And when he’s not writing, he’s training and speaking. (You might also recognise him as the host of the UK’s national Copywriting Conference, or from the popular copywriting podcasts “Good Copy, Bad Copy” and “The B2B Content Audio Blog”.) David is strangely confident that nobody will read all the way to the end of this bio. And he hopes that somebody will appreciate his tee shirt in his (admittedly somewhat ancient) photo. Hello to Jason Isaacs.