Survival Kit for Building Your Buyer’s Journey
Associations are natural content machines. Compared to their for-profit counterparts, associations are more equipped to produce educational, industry-specific content as part of their overall content marketing strategy. However, when it comes down to it, associations are often overwhelmed or not sure where to start in terms of building buyer journeys that appeal to their personas, and ultimately encourage them to take action.
This session will provide the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. After this session, you’ll walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization.
About Aimee Pagano
Aimee has 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.