Is your brand trying to target multiple generations simultaneously? Then this webinar is for you. Without disregarding the differences between generations, we will share some common needs and values. We will outline the sociocultural trends that affect the lives of the four generations and show you where and how you can be relevant. After this webinar you can
- Adjust your brand to shared needs and values of different generations
- See how different generations influence each other and create common needs and values
- Understand why millennials and boomers are similar and why X and Z are lookalikes.