It used to be best practice to fully redesign a website every few years, if only to keep up with rapidly evolving technology. But major redesigns can be extremely costly in many ways: besides typically requiring lots of money, they can also suck up a huge amount of staff time, affect SEO, and alienate users already familiar with your site (Imagine the uproar if you woke up tomorrow and Facebook was completely redesigned!).
The smarter way to approach modern website maintenance is to budget for gradual, ongoing changes — ideally informed by A/B testing. In this session we’ll talk about the ins and outs of making this philosophical shift to “evolution, not revolution,” from budgeting, to tools, to vendor relationships, to assessing whether your current site is amenable to this sort of user-friendly, data-informed incrementalism.
* Understand the relative merits of implementing gradual changes instead of major overhauls
* Determine whether your website platform can support incremental changes
* Learn how to pitch colleagues/funders on budgeting for more effective website updates
* Staff in charge of budgeting for or maintaining organization website(s)
In addition, the Cornershop team will be scheduling free 20-minute consultations so we can answer your web design, development, and support questions. Sign up during the webinar, or using this form anytime: https://cshp.co/20-min-consultation
We'll also be recording this session, so if you're not able to attend, send us an email at firstname.lastname@example.org and we'll send you a link as soon as the video is posted online!