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Stop Redesigning Your Organization’s Website — Start Evolving It!
It used to be best practice to fully redesign a website every few years, if only to keep up with rapidly evolving technology. But major redesigns can be extremely costly in many ways: besides typically requiring lots of money, they can also suck up a huge amount of staff time, affect SEO, and alienate users already familiar with your site (Imagine the uproar if you woke up tomorrow and Facebook was completely redesigned!).

The smarter way to approach modern website maintenance is to budget for gradual, ongoing changes — ideally informed by A/B testing. In this session we’ll talk about the ins and outs of making this philosophical shift to “evolution, not revolution,” from budgeting, to tools, to vendor relationships, to assessing whether your current site is amenable to this sort of user-friendly, data-informed incrementalism.

Learning Outcomes
* Understand the relative merits of implementing gradual changes instead of major overhauls
* Determine whether your website platform can support incremental changes
* Learn how to pitch colleagues/funders on budgeting for more effective website updates

Target Audience
* Staff in charge of budgeting for or maintaining organization website(s)

Tags
* Budgeting
* Process
* Strategy
* Websites

In addition, the Cornershop team will be scheduling free 20-minute consultations so we can answer your web design, development, and support questions. Sign up during the webinar, or using this form anytime: https://cshp.co/20-min-consultation

We'll also be recording this session, so if you're not able to attend, send us an email at hello@cornershopcreative.com and we'll send you a link as soon as the video is posted online!

Mar 31, 2020 03:00 PM in Eastern Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Lesley Molecke.