Few, if any, retailers can afford to ignore the new landscape for IP protection created by policies such as Amazon’s Seller Central programme. Even if they do not sell on them directly, retailers frequently need to contend with third parties selling legitimately or selling grey market or counterfeit stock. The way in which e-markets now handle claims of intellectual property infringement is very different from, and sometimes more important than, the court process. Whichever end of the complaint process they are on, retailers need to know how the processes work and what is the best practical way of using this very different dynamic to their advantage.
In this module we will provide a guide to the Amazon system, allowing e-commerce teams to navigate the platforms’ Amazon Brand Registry tool. Attendees will also learn other vital strategies for monitoring and protecting against counterfeiting online.