Join us for the fourth of four forums to introduce ideas from the Special Issue. This forum will feature three articles addressing Prosocial Giving. In the first hour, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research.
In the second hour, you will have the option to participate in an intimate discussion and networking opportunity with the authors and other scholars and practitioners interested in Prosocial Giving.
- Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving (Jacqueline Rifkin, Katherine Du, and Jonah Berger)
- Managing Members, Donors, and Member-Donors for Effective Non-profit Fundraising (Sungjin Kim, Sachin Gupta, and Clarence Lee)
- Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior (Kuangjie Zhang, Fengyan Cai, and Zhengyu Shi)
The BMBW initiative builds community and supports the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. Please visit BMBW.org to learn more.
This initiative is supported by the Wheeler Institute for Business and Development at London Business School.