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Tik Tok: Leveraging Creator Communities for Good

00:41:00

Nov 18, 2020 12:59 PM

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Speakers

Joshua Bloom
GM of Global Business Solutions @TikTok Canada
As the GM of Global Business Solutions for TikTok Canada, Joshua Bloom is building a world-class media sales team that focuses on increasing TikTok‘s presence in the country. Prior to joining TikTok, Joshua spent over 11 years at Facebook and was the first employee in Canada. At Facebook, he built and managed one of the highest performing sales teams in the company and became a trusted business partner for some of the largest brands and agencies in Canada. With over 20 years of experience working in the digital media industry, Joshua has held senior leadership roles at Doubleclick, Conducive, WhenU and MySpace — bringing strong market knowledge and creativity to these companies.
Tara Chetkowsk
Marketing Director @Reckitt Benckiser
As the Marketing Director on Finish, Tara Chetkowski is focused on re-gaining share leadership in a highly competitive category. Prior to joining RB, Tara had spent 5 years at Starbucks where she lead the brand marketing team for the coffee at home portfolio. During her time at Starbucks, she worked to develop local brand positioning and strong marketing communications that help double the size of the business. With over 20 years of experience working across both the retailer and CPG industries, Tara has worked on both global and Canadian brands and is passionate about delivering unique and relevant experiences to drive growth.