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IHA Market Watch: Experience
Joe Derochowski, The NPD Group
Tom Mirabile, Springboard Futures
Leana Salamah, IHA
Moderated by Peter Giannetti, HomeWorld Business

The ability to share one’s own experience and learn from others’ experiences continues to increase with the proliferation of social media. Shoppers can now more than ever be specific on their needs and seek offerings uniquely tailored to their lives. Tangible products are no longer the sole driver of a purchase. Shoppers are seeking an experience when they trial, purchase and use a product. In addition, they want to impress their friends. Join the authors of IHA's 2020 Market Watch Report for a discussion of this trend and implications for product and retail strategy, including how it has evolved over the last three months.

Jul 16, 2020 01:00 PM in Central Time (US and Canada)

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