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News Masterclass Session 6: Storytelling (Via Social Media)
Leser und Nachrichtenkonsumenten sprechen am besten auf Inhalte an, wenn ihnen die Geschichten dazu/dahinter erzählt werden. Wie Storytelling in der Welt der Nachrichteninhalte funktionieren kann – authentisch und mit Herz und Seele – ist Svenja Walters Expertise. Anhand von Best-Practice-Cases und Beispielen von allen Social-Media-Plattformen sowie nationalen und internationalen Medien (z. B. New York Times und Tagesschau) erklärt sie, wie Inhalte, Videos und Fotos zusammenwirken, um jedes Publikum zu erreichen.
This session will be held in German.

Svenja Walter, Digital Storyteller and Consultant
As a digital storyteller and consultant, Svenja Walter shows companies how to use the internet to achieve their goals. Svenja's focus is on modern storytelling in text, social media, GIF and video. She believes everything can be learned and that every company needs to build knowledge and become a media house to be securely positioned for the digital future.
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Speakers

Svenja Walter
Digital Storyteller and Consultant
As a digital storyteller and consultant, Svenja Walter shows companies how to use the internet to achieve their goals. Svenja's focus is on modern storytelling in text, social media, GIF and video. She believes everything can be learned and that every company needs to build knowledge and become a media house to be securely positioned for the digital future.