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How to Use Storytelling for a Better Law Practice
Many of us are selling ourselves “wrong.” We’re attracting clients we don’t love, cases we aren’t passionate about, and growing a practice that deviates more and more from our values. Life is just too short to be unhappy at work—especially when you’ve taken the leap to start your own firm. After all, it’s yours, so shouldn’t you get to build it to your liking?
As behavioral economist Dan Ariely puts it, humans are "predictably irrational". As a lawyer, you've been trained on the "reasonable person" standard -- which isn't necessarily helpful when it comes to developing business for your solo or small law practice. Story appeals to how our brains really function.

During this webinar, you'll find out how you can use the principles of storytelling to re-shape your practice’s messaging. By telling your story better, you’ll find yourself attracting more of the work you find truly fulfilling.

Dec 4, 2019 12:00 PM in Eastern Time (US and Canada)

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