How to Mobilize Social Media Ambassadors for Your Nonprofit (On Giving Day and Beyond!)

We know that public trust in institutions is faltering. People have limited trust in brands, companies, nonprofits, and governmental organizations. However, many people do still overwhelmingly trust their networks of friends, family, and colleagues.

Creating a vibrant and dynamic Social Media Ambassador program at your nonprofit will help you strengthen relationships with the most important people in your network – the ones who are willing to put their reputations on the line to share information about your work.

What you’ll learn:
A step-by-step actionable plan to identify, recruit and train Social Media Ambassadors for your nonprofit.
A sample job description to use when recruiting Social Media Ambassadors.
How to engage and activate Social Media Ambassadors using your nonprofit website, email newsletter, blog and social media channels.
How to create a Social Media Toolkit to keep on your website.
How to keep Social Media Ambassadors motivated and engaged.