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When Concepts Go Wrong, or Research Takes Too Long
Imagine a world where concepts aren’t tested prior to launch? I bet you can. There are always examples of concepts that have gone to market that shouldn’t have. We’ll share a few case study examples of what not to do, and why speed (and in many cases quality of output) are mission critical when conducting concept testing.

We’ll talk about what typically happens in these cases (lack of budget, time, expertise, and awareness), and what best to do to ensure success. We’ll present case studies from a few of our favorites including H&M, and Coca Cola.

Featured Speaker: Patricia Chapin Bayley VP, Media & Entertainment

Mar 21, 2019 11:30 AM in Eastern Time (US and Canada)

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