Chinese millennials not only represent nearly a third of the total Chinese population, but they are also estimated to make up at least 35 percent of all Chinese outbound tourists, with some putting them at over two-thirds. Understanding this demographic and their travel interests is incredibly important to anyone in the tourism industry who wants to attract Chinese visitors, both now and in the future. In this edition of our monthly webinar series, you’ll learn about what sets millennials apart from other generations of Chinese travellers, their similarities and differences from Western millennials, and what they expect from their travel experience, as well as the most effective tools to market to them.
• Presentation - 30 minutes
• Question & Answer session -15 minutes