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Ad Sales Training #4: Getting the Meeting (Including Sales Scripts)
The first and perhaps biggest hurdle in achieving a sale is simply getting your prospect to give you the time for a brief meeting: "Yes, let's meet for 20 minutes."

In most cases, you will not hear back. You may get a flat "no." You may get an initial discussion started, but it doesn't go anywhere. Sometimes you might even get lucky and get a "yes." This is the stage of a sale that can be the most discouraging.

Getting the meeting requires persistence and creativity, not a high IQ. In this webinar, we'll explore the ways Broadstreet's publishers get the meeting in a variety of different ways while continuing to get better at understanding what gets a prospect interested.

Joining us will be Annette Batson, the all-star digital sales director for Baristanet, a widely regarded pioneer in sustainable online news.

Mar 18, 2020 01:00 PM in Eastern Time (US and Canada)

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