Servitization - the transformation from selling products to selling outcome-based services - requires changes at all levels of a business. How do you bring service-led offers to market? How do you solve the tension between products and the services the products enable? How is marketing outcome-based services different from marketing products and what changes will business have to make?
Host Iain McKechnie has assembled a fantastic panel of industry experts for a deep dive into these questions. The panel will bring together global expertise on marketing in a servitization context, the latest research insights from academia and practical industry experience at the forefront of advanced services. Join us on 14 July to explore:
· Services and the marketing stack
· Servitization, marketing and the value network
· Making it work in Industry
Register now to secure your space.