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Far too often A/E/C businesses of all sizes leave the official job of marketing to, well, the marketing department. Here’s a news flash: Anyone associated with your business that comes into contact with a prospect or client is performing a marketing function. So, the question is — are they prepared to carry out that function well? One of the smartest things any business can do is create and perform official marketing training for everybody in the firm, including technical personnel, administrative staff, and finance-related staff. Join Carla to learn how you can make marketing a living, breathing part of your company culture.

Oct 5, 2021 12:00 PM in Eastern Time (US and Canada)

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Carla Thompson, FSMPS, CPSM
Senior Marketing Consultant @Elevate Marketing Advisors
The most tangible result of my success as a marketer is the success of my firms: I've led five firms through major rebrands and marketing makeovers to compete against—and beat, the top players in their market sectors. Revenues and employee morale went up, and so did the firms’ industry standings. I joined Elevate Marketing Advisors to help A/E/C firms across the U.S. and Canada visualize and realize their full potential. From marketing audits to CMO-To-Go and everything in between, my 35 years' experience will be of value to any firm who wants to elevate their marketing efforts and take their firm to the next level.