Far too often A/E/C businesses of all sizes leave the official job of marketing to, well, the marketing department. Here’s a news flash: Anyone associated with your business that comes into contact with a prospect or client is performing a marketing function. So, the question is — are they prepared to carry out that function well? One of the smartest things any business can do is create and perform official marketing training for everybody in the firm, including technical personnel, administrative staff, and finance-related staff. Join Carla to learn how you can make marketing a living, breathing part of your company culture.