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From World Music/CRASHarts to Global Arts Live: How a presenter's efforts to draw younger audiences led to a new name and brand
World Music/CRASHarts had a problem, one that is baffling nonprofit performing arts presenting organizations around the country. Older audience members are aging out and young audiences are not turning up to replace them. The Wallace Foundation case study chronicles how this Boston-based presenter created a festival and new programs to attract younger audiences and ended up changing its name and brand. Join us for this webinar to learn about their challenges, their successes, and their next steps under their new name, Global Arts Live.

Speakers: Maure Aronson and Susan Weiler, Executive Director and Associate Director of Global Arts Live

The Wallace case study is available online at http://bit.ly/CRASHartscasestudy.

Oct 30, 2019 03:00 PM in Eastern Time (US and Canada)

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