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Statistics and Experimental design for the data-driven marketer_Workshop_SIN

Nov 16, 2021 05:11 PM

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Ayae Ide
Marketing Science Partner @Facebook
A marketing science practitioner who specializes in ads measurement and has worked in mainly entertainment and media industries and app-based clients, including Comics, News Media, Streaming and Dating.
Aparajita Roy (Aps)
Marketing Science Partner @Facebook
Aps is a passionate brand, communication and media research specialist helping businesses build strong brands, create long lasting impression and gain better ROI on marketing dollars by applying 360° consumer insights and media measurements experience gained over 15 plus years. She has deep experience in insights and consumer research in India, Indonesia and Singapore markets. While in recent years her focus has been more in brand, communication and media research, she has holistic experience in customer experience, innovation and strategic pieces like exploratory and segmentation research. In her current role she is leading Agency Measurements in Facebook to drive best media measurement practices and provide holistic input to media planning and media effectiveness measurement. Prior to joining Facebook, she has worked across agencies and client side at various capacity to lead research and insights functions