Too many marketers, myself included, historically put too much focus on growing traffic and too little on how our landing pages convert traffic into leads.
Maximize your chances of converting every visitor into a lead by following this effective system that provides a checklist of UX and reporting best practices.
What you'll learn:
- Why you need to create marketing specific landing pages for your PPC programs
- How to choose a landing page builder
- Design rules for building a high converting page
- How customer journey factors into landing page choice
- How and why to use dynamic landing page content
- Creating and setting up your analytics stack
- Building a dashboard that you and your team will gush over
- Testing and tracking your designs
- Do it in-house or bring in the pros