Many small-firm and solo attorneys are spread thin, yet hesitate to filter out distractions and hand off time-consuming tasks. Whether you're missing calls and leads, struggling to follow-up with existing clients and capture late payments, or just looking to run a more efficient and profitable law firm, the right communication systems can help you get more done. Cut out bad habits, reduce interruptions, and automate workflows to yield more qualified leads, happier clients, and better work/life balance.
You'll learn 7 techniques for incorporating tools that promote professionalism and productivity into your operations with minimal investment of time, energy, and money:
1. Route inbound phone & email communications
2. Limit calls & emails with web chat & texting apps
3. Automate lead capture & qualification
4. Hand-off new client intake
5. Streamline appointment scheduling & reminders
6. Facilitate payments to increase realization
7. Systematically refer "bad" leads and generate high-quality referrals
If you're not familiar with the latest business and communications management technology, services and processes, you'll learn how to get started, with an efficient setup that maximizes impact with minimal time, effort, and cost.
If you're already using one or more of these services or processes, you'll come away with actionable ways to get more out of them, for greater operational efficiency, marketing results, client satisfaction, and profitability.
Kelsey Johnson is the product marketing manager at Smith.ai, which provides superior virtual receptionists for phone calls, website chat, and text messages, specializing in services for solo and small-firm attorneys. She is a legal tech expert focused on helping solos and small firms with their practices through tech-enabled operations, digital marketing, and communications. Kelsey can be reached at email@example.com, on Twitter at @KelseyColorado, and on LinkedIn.