Research carried out by Frederick Reichheld of Bain and Co (the inventor of the net promoter score) showed that increasing your client retention rate by as little as 5 percent can increase profits by between 25 to 95 percent. Couple that with the fact it's five to twenty five times cheaper to grow existing clients rather than get new clients and you have a very compelling case to have a strategy in place to develop an agency's existing client base. In this webinar Jenny Plant (Owner, Account Management Skills) talks about how agency account managers can add value to their client's business, revenue to the bottom line of their agency and increase their career prospects by understanding how to create a client development strategy for account growth.
Questions from the audience will be welcomed.
It should be of interest to anyone working in and around MedComms and wanting to work smarter, as well as anyone who is interested in starting a career in account managment and client services.
The webinar is free of charge and all being well a recording will be posted afterwards at NetworkPharma.tv.
Note we are allowing 60 minutes for the webinar and we always aim to finish promptly on time.
MedComms Networking Webinars will be run every Wednesday at 12.00 midday UK time from 2 October through to 4 December. We'll then take a break and start again in 2020. They will be free to all who wish to attend. Topics will range widely but the aim is always to be relevant to people working in and around MedComms, by which we mean medical communications, medical education and medical publishing, and anyone who wants to start. See http://www.MedCommsNetworking.com for full details of upcoming events.