Business in Sport

Look at Me! The Importance of Creating and Promoting Your Own Brand

This conversation will bring together industry experts to discuss their experience with building brands in today’s digital and social media landscape.

- Jessica Murphy: co-founder of BibRave, a leading grassroots community and social marketing agency

- Patrick Crawford: co-founder and partner at the leading creator-marketing agency Inkwell

- Kristin Mayer: Triathlete; owner and founder of Betty Designs, one of the most recognizable brands in endurance sports

- Ellen Noble: a professional cyclocross and mountain bike racer riding for the Trek Factory Racing team. Noble has successfully used social media to build her brand and a platform from which to push for equity in sport and beyond.

Moderated by Lucy Diaz, CEO, RPM Events Group