The roaring twenties of the new millennia may not be all flappers, speakeasies and the Charleston. Instead, this 20s decadence is more emotional, more connected, and more socially aware. When it comes to brands, people are demanding more. They want better products, better service and a brilliant customer experience.
There is greater expectation and deeper desire for meaning and authenticity. And on social experience and perception are amplified.
It’s a challenge. Lining up the business to sing with one voice is tough enough, but being able to flex with customer demands adds layers of complexity across every touchpoint. Simply, any business wanting to do battle for the hearts and minds, will need to be the ‘bee’s knees’ when it comes to delivering a complete brand experience.
So, how can you set yourself apart from the competition, grab attention and harness loyalty? Katy Howell, CEO at immediate future is joined by a panel of brilliant women to talk about social customer experience:
Co Op’s Lead social media manager, Catherine Storey heads up Co-op's Social Media Centre of Excellence where she leads on the social media strategy and has transformed how Co-op engage with their audience on social media.
Sprinklr’s Marketing Director Jen Brown marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.
Founder of Business EQ, Tracey Finlay who helps start-ups to big business with training, advising, mentoring and leading, to make a huge difference to the way customers and staff feel about your business.
You’ll hear warts and all stories, get the insider track on priorities that will make a difference, and get genuine advice on how to tackle everything from employee empowerment to the knotty issues around culture and collaboration.
Join us at 1pm on 13th May for a fast-paced discussion