CONTEXT OF THE WEBINAR
The emergence of the COVID-19 pandemic triggered a global panic and subsequent
multisectoral responses all of which were aimed at effective crisis and risk communication.
The pandemic also prompted a plethora of research activities and research attention on
behavioural change communication and effective communication practices. The aim of these
research activities was mostly to inform institutional responses to COVID-19. While
substantive evidence was generated on communication practices, there was very little
attention paid to the value of message framing in driving effective communication, and to
the value that would have been added by the involvement of community-based actors and
structures in these initiatives.