We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgments make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgments, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!
The connection between thanking and retaining donors
What donors want out of the communications we send them
The ways in which surveys can play a role in thanking donors
The enlightening results of several gift acknowledgment experiments
This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.