How Purdue University, UC San Diego, and UT Austin Have Changed Their Digital Comms Approach for Parents, Students, and Alums
Higher ed marketing and communications is a pressure cooker in the best of times. Now? Every day is a new issue, such as:
- Getting accepted students to enroll with no on-campus tours, possibly no standardized tests, and pushed back acceptance dates
- How to keep current students and staff motivated and informed amidst an ever-changing sea of timelines and updates
- Trying to stay in touch with alums and donors, keeping enthusiasm high right now, as their support will be needed more than ever
How are some of the most prominent higher ed institutions in America changing their marketing and communications?
You'll learn what they're doing + ideas, tips, guidelines, and counsel you can use immediately. It's all in this very special, invite-only live broadcast.
Produced by Convince & Convert, marketing and CX strategy advisors to many colleges and universities, this session will be led by author, speaker, and digital business celebrity Jay Baer (founder of Convince & Convert)
Jay will be joined by an all-star team of higher ed communicators, including:
Jericho Lopez - Director of Marketing at UC San Diego Extension
R. Ethan Braden - Senior Vice President of Marketing and Communications at Purdue University
Jamie Puryear - Director of Marketing at Texas Exes, the University of Texas-Austin Alumni Association
Jay, Ethan, Jericho, and Jamie will discuss up-to-the-minute changes and best practices for higher ed marketing and comms in these uncertain times.
And they'll leave plenty of time for YOUR questions, so bring them to this session.
Please feel free to invite colleagues at your institution or other institutions to this session. But please, higher ed only.