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What the End of Cookies Means for Your Digital Marketing Strategy
Third-party cookies have played an important role for advertising companies and marketers over the years, but their reign is coming to an end. Google Chrome, the internet’s most popular browser, is about to make it a lot more difficult for advertisers to track users’ online activity. Google announced late last year that they will stop supporting third-party cookies on Chrome by the end of 2021, citing the need to address growing concerns users have about their privacy.

For marketers, this is a call for a major shift in digital marketing strategy. As digital advertising options change, marketers will need to be prepared with new targeting options. That includes everything from re-evaluating your paid media strategy to doubling down on your email marketing efforts and everything in between.

Join emfluence's Director of Search David Anderson and Marketing Director Natalie Jackson to learn what the end of cookies means for your strategy and how you can plan now for your success when the shift happens.

May 27, 2021 03:00 PM in Central Time (US and Canada)

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Speakers

David Anderson
Director of Search @emfluence
As Director of Search, Dave Anderson is responsible for delivering effective content, SEO, PPC and PPL campaigns to emfluence’s clients. He coordinates the efforts of the search engine marketing team to optimize client webpages, drive up search rankings and maximize returns on search engine and social ad spends. Dave has spoken at the emfluence And Then Some Conference, for KCDMA, SEMPO, and the Social Media Club of Kansas City, among others.
Natalie Jackson
Marketing Director @emfluence
Natalie Jackson is the Marketing Director for the emfluence Marketing Platform and for emfluence’s Digital Marketing. She has nearly a decade of experience in B2B marketing and in digital marketing, including more than eight years of geeking out over all things email and marketing automation strategy. Natalie has spoken on email marketing, CRM strategy, and content marketing for storytellers at Really Good Emails, Digital Summit Kansas City and Digital Summit At Home, Microsoft Dynamics CRMUG Summit, emfluence’s And Then Some Conference, and for countless local marketing organizations.