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CMO Success: Priority on Growth
Despite $1 Trillion in total marketing spend, 52% of Fortune 500 companies reported declining revenue. Benefit from a discussion on how to set an agenda for growth and organize your team’s efforts for success. This webinar touches on the key elements that a CMO must master to create value for their organization and a recognition of the special tools that only the CMO role can leverage to grow the business.

Jan 17, 2018 12:00 PM in Pacific Time (US and Canada)

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Speakers

Deborah Wahl
CMO and Board Member of Groupon and Mediaocean
As Senior Vice President & Chief Marketing Officer of McDonald’s USA, Deborah played a key role in McDonald’s turnaround, reversing sales with strategies that resulted in a significant increase in the stock price. In addition to McDonald’s, Deborah's CMO experience includes positions at PulteGroup and Chrysler. She also held senior level marketing roles at Lexus, Toyota, and Mazda.