Associations depend on annual meetings to drive revenue and deliver value to their members. While more data than ever is available on meeting registration and attendees, many associations struggle to leverage this data for decisions and actions that impact registration numbers and revenue. Learn how associations are using data to increase meeting attendance, improve financial performance, and maintain relevance.
See how association have used data analytics to understand and improve member engagement for years. Recently they implemented an online community which has effectively replaced their chapter configuration as well as a lot of unnecessary email communications. To ensure this was successful, the membership team needed to track and analyze key data.
Staff from marketing, membership, meetings, and analytics partnered together to achieve big goals. This session shares success stories about how to drive meeting registration and revenue as well as best practices on launching and utilizing your virtual community to improve engagement.