B2B Loyalty is less understood and often difficult for many loyalty marketers to accurately define. But watching the stunning April plunge in consumer spending by a record-breaking 7.5% combined with a nearly 35% drop in consumer confidence since February has sparked a new interest in the B2B segment. For decades, sophisticated B2B marketers developing channel programs have known sales transactions are a lagging indicator of success. Many B2B channel loyalty efforts focus their partners on activity-based indicators of success.
This webinar looks at how activity-based principals of channel programs can be applied to B2C loyalty initiatives creating stronger bonds with customers. It also offers ideas for B2B Loyalty professionals to more fully engage and align channel partners, their sales staff, and customer service personnel to help strengthen reseller networks in these uncertain times.
This webinar will be hosted by Bill Hanifin, CEO & Managing Editor of Wise Marketer. The presentation will be led by three brilliant members from the Hinda Incentives / Hinda Loyalty Group team. Scroll down to check out their profiles!