Today, effective communication is more critical than ever to reassuring travellers and giving them the confidence to book. British Columbia’s tourism industry must be seen to understand and address consumer concerns, initially though communication with our visitors. This is one of the first steps in restoring our industry’s social license.
To effectively communicate to today’s traveller, we will first explore how the needs and expectations of travellers have changed following COVID-19, before looking at:
• Best practices in communications.
• Communicating policies, promotions, and product changes.
• How to align your messaging with Destination BC,
community DMOs, and sector organizations.
• Managing inquiries, comments, and complaints.