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CAC's May Webinar on Global Coffee Value Chains
A panel discussion, hosted by CAC President, Robert Carter, on the coffee value chain from cultivation, processing, roasting through to consumption.

May 20, 2021 12:00 PM in Eastern Time (US and Canada)

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Mary Petitt
Ambassador - North America @Global Coffee Platform
Mary Petitt has more than 35 years of experience in the global coffee industry. Over her career, Mary has served in multiple management and marketing leadership roles in both mainstream and specialty coffee markets. She is a Past President of the Specialty Coffee Association of America (SCAA), former Trustee of the Coffee Quality Institute (CQI), and served as Executive Vice President to the Colombian Coffee Federation Inc. She was a consulting coffee advisor to the United Nations/International Trade Centre Women and Trade Programme and currently serves as Ambassador North America for the Global Coffee Platform. Mary is a member of the ICE Futures U.S. Board of Coffee ‘C’ Graders, has been a CQI ‘Q’ Coffee Grader and has enjoyed years of volunteer service with the National Coffee Association (NCA), the Coffee Association of Canada (CAC) and the SCAA. Mary began her career in 1983 as a green coffee trader with Cargill, Inc.
Jose Sette
Executive Director @International Coffee Organization (ICO)
José Dauster Sette became Executive Director of the International Coffee Organization (ICO) in May 2017. Before rejoining the ICO, he was Executive Director of the International Cotton Advisory Committee (ICAC) from January 2014 to April 2017. He served previously in the ICO as Executive Director ad interim from November 2010 to November 2011, and Head of Operations from November 2007 to December 2012. Mr Sette has extensive experience as a consultant to trade associations specializing in international trade matters, and was Superintendent for Development of the Chamber of Commerce of the State of Rio de Janeiro (Fecomércio-RJ) and Secretary General of the Brazilian Association of Coffee Exporters (Abecafé). In the private sector, he worked for ten years at Inter-Continental de Café S.A., a leading Brazilian coffee trading house, where he was a trader and head of the Technical Department. He also worked in the Inter-American Development Bank, in Washington, DC, USA.
Paul Rooke
Executive Director @British Coffee Association
Paul Rooke is Executive Director of the British Coffee Association, the UK association representing all parts of the coffee chain which he joined in March 2020. He is responsible for managing and leading the Association, developing key relationships and representing the Association on policy, media and technical issues. An agricultural graduate, and with a post-graduate qualification in law, he has over 25 years experience in trade associations covering policy, technical and contractual issues. From 2013-2019 has was the President of CELCAA, the European Liaison Committee for the Agricultural and Agri-food Trade, He is a former Chairman of DG Agri’s Civil Dialogue Group for International Aspects of Agriculture and served on both the EU’s High Level Forum for a Better Functioning Supply Chain and DG Trade’s Expert Group on EU Trade Agreements.