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The “New Normal” Marketing Plan: There Isn’t One

Typically, the end of the year means it’s time for recap reports and lessons learned – all of which leads to planning sessions for the next year. But this hasn’t been a typical year. 2020 plans were quickly thrown out the window as marketing and communications teams pivoted to our new reality. Now, we’re tasked with building an approach for 2021 – the year of “the new normal.”

But how do you plan when the future is still unknown? When it’s unclear how, when and if things will change again? Do you forge ahead with a traditional year-long plan? Or do you create smaller, more flexible plans?

This panel will discuss how marketing and communications teams are approaching 2021 planning. With a cross-section of panelists sharing insights on how they are adapting, you’ll learn what marketing and communications leaders are considering as they build their plans. Our panel will include B2B, content and consumer experts.

Dec 16, 2020 12:00 PM in Eastern Time (US and Canada)