Establishing & Utilizing Cutting Edge Social Media Strategies

Now more than ever, we need to ensure our customers are finding us, our products, or our services in this over-saturated market. This workshop will go over an integrated social media strategy, tools you can use, KPIs to measure success and how it ties into your business marketing plan.

Topics covered:
- Adapting your social media strategies during COVID-19
- Summary of social media and how it has evolved
- Understanding popular social media platforms
- Specific audience associated with each platform
- How to effectively use each platform
- Integrating scheduling tools
- Overview of social media advertising
- How to run an effective social media advertising campaign

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