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Ad Sales Training #6: Creating a Killer Proposal
It's time to succinctly outline who you are, how you are different, how you can help your client, and at what price — in a single document. It's a game plan. It represents you and your service.

Importantly, a proposal is static. It doesn't stumble on words or inconsistently describes what is being offered as a human sales rep. And that makes it repeatable. It's something you can largely use over and over and expect similar results from.

A good proposal has a way of turning a "probable no" into a "probable yes" or "definite yes."

In ad sales training #6, we'll provide a template for a great proposal, and an example of how to tailor a proposal to a client's feedback from training #5.

Apr 7, 2020 01:00 PM in Eastern Time (US and Canada)

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