Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe - our gut or the data? In the world of KPIs, some practices, like growth hacking Monthly Average Users (MAUs), have hurt the online experience. What can help designers have better instincts? What do you really need to help management interpret data and create analytical experiments that provide design insights?
Join us for a Q&A with Jared Spool, UX-pert and Founder of UIE, who will be walking us through some of the pitfalls of relying on data when designing a product.
Jared gave a talk on this subject at BoS USA 2018, which you can watch here: https://businessofsoftware.wistia.com/medias/t65oa6eke1