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Should There Be A New ROI for Travel & Tourism?
How do you measure ROI? Is it time to overhaul the metrics that we use to gauge success? Panelists Include:

Gathan Borden, Vice President of Marketing, VisitLEX
Justin Bresler, Vice President, Marketing and Business Development, Visit Denver
Susan Whitaker, Principal, Whitaker Travel & Tourism Strategies
Mitch Whitten, Executive Vice President for Marketing & Strategy, Visit Fort Worth
Josh Collins, Director Destination Activations and Marketing, Streetsense
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