What will the role of the sales engineer look like in 2024? How should you prepare for continued success? What new responsibilities will you be tasked with, and which will be outdated, outsourced or automated?
When it comes to understanding the SE role, no one is as highly regarded as John Care, the managing director of Mastering Technical Sales, a company dedicated to improving SE capabilities. He’s also the author of two books on the topic, and has built world-class SE organizations at companies such as Oracle, Sybase and HP.
During this webinar, he’ll share his predictions for the next generation sales engineer to help you better understand and advance your career.
Learn how to:
• Understand the role sales engineering plays within your org and with customers.
• Identify and develop the new skills required of SEs.
• Build stronger value-based relationships with customers.
• Leverage the right tools to solve roadblocks and accelerate sales.