“The presence of fake news has the potential to influence consumer perception of brands (especially if the medium is a trusted source). A recent example is the ‘5G vs Corona virus’ pandemonium. Considering the astronomical flux of information on social media, practitioners are compelled to consider the consequences of fake news on marketing activities. In fact, owners of social media platforms have expressed concerns about this phenomenon working out strategies to stem the proliferation of fake news. For instance, WhatsApp has recently reduced the capacity of its users to share information”.