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Empathetic Marketing: Cultivating Creativity and Connection in a Crisis
We’re all in the same boat trying to make sense of the new challenges brought on by COVID-19. Changes are happening quickly and we need to shift how we live, work with each other, engage with members, and conduct business with clients and partners. We must look at the short-term impacts and consider how this major cultural moment will shift future behaviors.

While things are stressful, there's a silver lining. As marketers, we can help! We're communicators and connectors who spark inspiration, instill hope, and build community. We're natural problem-solvers and champions of innovation who have the ability to not only survive, but THRIVE in the face of adversity. Now is not the time to go silent. Let's make some magic happen!

In everything we do, context matters. Today, we're giving you permission to adapt and engage with a healthy dose of mindful marketing. Event Garde’s Director of Communications and Engagement, Sara Krueger, will share how her “C.A.R.E. Method” can leverage the unique skills of marketers and help organizations redefine success, build creative momentum, and pave a tangible path forward.

Explore how to:

- Communicate with members, staff, volunteers, and clients
- Adapt marketing plans, work flow, and asset/file management
- Respond to the needs of the people you serve
- Evaluate content for impact, tone, and relevancy

Sara Krueger is a creative storyteller and marketing strategist. In 17 years, her thoughtful messaging has generated $30M+ for innovative programs in the mental health, arts, tourism, and enviromental sectors. Sara has found herself in sticky marketing predicaments over the years (including navigating political infighting during a city election), and always greets them with humor, flexibility, and patience. Leveraging her background as a filmmaker, fiction writer, poet, and live performer has proved instrumental in approaching problems with a fresh perspective.

Aaron Wolowiec, Event Garde CEO

Apr 23, 2020 01:00 PM in Eastern Time (US and Canada)

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