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The Future-Ready CMO – Using Thought Leadership to Advance Your Strategic Agenda
After the great reset of Covid-19, clients want to know what’s next.

CEOs and their Boards face an economic and health emergency combined with disruptive megatrends from climate change to transformational technology.

With clients judging your organisation’s capability and innovation on the quality of your thought leadership, do you have what it takes to carve out a leadership position in the next economy?

Have you defined the vision for your organisation and can you clearly see the future you will help your clients to navigate?

In this session we will examine how to develop a credible vision of the next economy, define your firm’s role in it and develop your future thinking to win attention and sales from the C-Suite. Covering:

• The business case for future thinking: why thought leadership must be future-oriented, and reflecting the state of the nation no longer has value.
• Using future thinking to advance your strategic agenda: how to unify your complex firm behind a strategic idea to enable you to win in the next economy.
• Tools for developing future thinking: a toolkit of techniques for developing and evidencing future thinking with appropriate credibility and accuracy.
• Discuss how to engage clients and stakeholders in future thinking: Group discussion of key methods to deliver reputation, relationships and revenues in a real and virtual world.

Speaker: Claire Mason, CEO, Man Bites Dog

Jan 14, 2021 09:30 AM in London

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