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B2B Content Tuesdays – Content Writing Tips and Q&A
Description
Isolation sucks, so join us for B2B content writing advice and chat. Every week, we'll start with a short, informal presentation full of tips to improve your content – then move on to a Q&A where we can discuss any aspect of B2B copywriting you like.
Provisionally, the main advice topics will be:
Tuesday 7th April: Engaging non-marketers in your B2B content efforts
Tuesday 14th April: How to create case studies your prospects actually read
Tuesday 21st April: How to simplify complex B2B topics without dumbing down
Tuesday 28th April: Where to find compelling B2B content ideas
(We say "provisionally" because who knows how the world will change by the end of April... and it might be the audience asks us to cover a different topic instead.)
Your host is David McGuire, creative director at Radix Communications Ltd. With more than 15 years' experience of B2B content writing, he'll be able to answer most questions... though of course it's an informal session, and you might have thoughts of your own to share.
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host:
David McGuire
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Hi there, You are invited to a Zoom webinar. Topic: B2B Content Tuesdays – Content Writing Tips and Q&A Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_j43SbEEXR4qQMZ7W-RK1Lg After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers David McGuire (Creative Director @Radix Communications Ltd) David McGuire has built a whole career out of making stuff interesting. He spends his time writing engaging content for global B2B brands like Salesforce, Mitsubishi, Danfoss, and Microsoft... And when he’s not writing, he’s training and speaking. (You might also recognise him as the host of the UK’s national Copywriting Conference, or from the popular copywriting podcasts “Good Copy, Bad Copy” and “The B2B Content Audio Blog”.) David is strangely confident that nobody will read all the way to the end of this bio. But he always hopes that somebody will appreciate his tee shirt in his (admittedly somewhat ancient) photo. Hello to Jason Isaacs.
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