Isolation sucks, so join us for B2B content writing advice and chat. Every week, we'll start with a short, informal presentation full of tips to improve your content – then move on to a Q&A where we can discuss any aspect of B2B copywriting you like.
Provisionally, the main advice topics will be:
Tuesday 7th April: Engaging non-marketers in your B2B content efforts
Tuesday 14th April: How to create case studies your prospects actually read
Tuesday 21st April: How to simplify complex B2B topics without dumbing down
Tuesday 28th April: Where to find compelling B2B content ideas
(We say "provisionally" because who knows how the world will change by the end of April... and it might be the audience asks us to cover a different topic instead.)
Your host is David McGuire, creative director at Radix Communications Ltd. With more than 15 years' experience of B2B content writing, he'll be able to answer most questions... though of course it's an informal session, and you might have thoughts of your own to share.