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REAL Conversations with Major Donors
Want to transform your organization with a stronger major gift program, especially in challenging times? The fundraising cycle works – cultivation, solicitation and stewardship – but what does this cycle look like in practice, and how do you interact with major donors at each phase? This presentation and interactive discussion will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.

We will share key points such as:

• How do I get to really know a donor?
• What do I actually say when making the ask?
• How do I close a gift?
• What do I do if the ask doesn’t go according to plan?
• How do I keep them engaged after they give?
• How do I ask them again?
• And of course… How do I involve my board and volunteers in this process?

Following this session, participants will have a deeper knowledge of the major gift fundraising cycle and how to create meaningful conversation opportunities. Participants will have a better understanding of the trends and data surrounding high-net-worth and major donors and how to establish and maintain relationships with these donors.

This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.


Apr 14, 2020 01:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Steven Shattuck.