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Is Your Content Driving Revenue?


Dec 5, 2018 11:31 AM Central Time (US and Canada)

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Peter Ostrow
Senior Research Director, Sales Enablement Strategies @SiriusDecisions
Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help b-to-b sales teams beat quota drives just about every topic, company, rep, and channel partner he engages. Prior to joining SiriusDecisions in the Sales Enablement Strategies (SES) service, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice. Here, he covered the technology, service and consulting enablers that enterprise sales forces deploy to become Best-in-Class organizations. He also managed researchers in marketing, customer service, field service, and human capital management disciplines.
Isabelle Papoulias
VP of Marketing @Mediafly
Isabelle oversees all of Mediafly’s marketing efforts, working closely with the sales and business development teams to ensure continuous growth. She is responsible for the management of Mediafly’s brand communications and demand generation efforts, including digital marketing, creative development, agency relationships, content, and events. Isabelle is also a dance instructor. She teaches locally in Chicago and across the US. She calls it her “professional hobby.”