This webinar will provide participants information about:
-China's search engine and social media landscape and identify how universities can recruit Chinese students from afar.
-Established platforms as well as new trends like the fragmentation of the search landscape and emerging platforms like Toutiao and Douyin (China's TikTok).
-Useful case studies in how universities have formed their Chinese digital identities.
David Weeks, Co-Founder and COO, Sunrise International
Gavin Newton-Tanzer, Co-Founder and President