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The Crisis Response Checklist: Launching and Scaling Campaigns
We don't need to tell you how things have changed drastically in the last few weeks. What we can share with you, however, is how your organization can respond to a crisis when you have something valuable to contribute. Grassriots is working actively on a number of COVID-19 related crisis response campaigns right now, and we've done crisis response and emergency campaigns before with national and international organizations.

Crisis response campaigns are a different animal from typical digital campaigns. We'll take you through the must-dos and must-haves, including:
- the best strategy and creative considering the moment and potential developments
- the digital infrastructure you need, including the marketing-to-donor conversion funnels
- the marketing plan and media spend to succeed.

Presenters: Ryan Baillargeon, Founder of Grassriots and Leah Henderson, Director of Strategy

Mar 26, 2020 05:00 PM in Eastern Time (US and Canada)

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