We don't need to tell you how things have changed drastically in the last few weeks. What we can share with you, however, is how your organization can respond to a crisis when you have something valuable to contribute. Grassriots is working actively on a number of COVID-19 related crisis response campaigns right now, and we've done crisis response and emergency campaigns before with national and international organizations.
Crisis response campaigns are a different animal from typical digital campaigns. We'll take you through the must-dos and must-haves, including:
- the best strategy and creative considering the moment and potential developments
- the digital infrastructure you need, including the marketing-to-donor conversion funnels
- the marketing plan and media spend to succeed.
Presenters: Ryan Baillargeon, Founder of Grassriots and Leah Henderson, Director of Strategy