Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So, what are the best tools and tactics to reach them, and when you get their attention, what do you say? In this session, a digital marketing expert and an exhibition marketer share a successful event-marketing campaign that made the cut and review the data that gave them permission to try something new.
1. Develop an omnichannel event-marketing strategy.
2. Turn your event participants into advocates.
3. Build an organizational culture of learning and agility.
Core Competency: Education/Programming