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News Masterclass Session 9: Community Building For Journalists
It´s cool to have lots of followers and fans, but that´s not enough to call it a community! How does it work to motivate people not only to follow but also to build a valuable community? What are the benefits of a community around a product or brand, and how do you use a community for business? In this session with Miriam Wiederer, the co-founder and CEO of Echte Mamas, the biggest online community in Germany, Austria and Switzerland, for (becoming) mothers with over a million members, she will share her knowledge about community building, using practical examples from the current social media world. And you will also learn how to build and expand your own community from her and Facebook's Anna Micus, Strategic Partner Manager, Community Partnerships and Akilnathan Logeswaran, Community Manager, Facebook Power Admins DACH.
This session will be held in English
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